Second biggest customer decreased its orders by 30% Salaries are increasing faster than averageĪttrition is driving up administrative costsīiggest customer has decreased its orders by 40% Let’s say your project team spend a couple week investigating and finds several pieces of information: A Pause For Our Friend MECEĪt each level, you want to use the MECE principle we learned in the previous lesson to make sure the ideas are grouped together in a way that makes each easy to understand a separate and distinct insight.īusiness Example: Using MECE & Synthesis Together I call this your “main insight.” While you’ll revisit this message over and over again throughout the consulting process, you should always have a good sense of what it is and if you are working in a team, make sure it is communicated and debated. ![]() ![]() You can’t derive an idea from a grouping unless the ideas in the grouping are logically the same, and in logical order.”Īs your key themes are emerging, you may also have a good sense of what the overall takeaway will be. “The point above has to be a summary of those below, because it is derived from them. ![]() One important thing to remember as you identify your inisghts is that the insight should only be composed of the elements below it in the structure. ![]() The main concern is to start seeing the main ideas emerge from your research. Don’t worry about getting the messaging perfect at this point.
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